![]() Even though I don’t have kids, I really want to play on this site. I see a lot of things that look interesting. Everything is spelled out at a glance on the homepage. The second level of membership-that is, paid-will give me access to Product ratings from Consumer Reports and Recall alerts. I can’t comment or receive newsletters without signing up. I can read articles, shop and browse the community boards. I didn’t sign up right away first I wanted to see what I could do without giving them any info. “Bab圜enter may also send you valuable coupons, sale notices, and free offers from our partners.” They are now off the hook-I have been duly warned. ![]() They also tell me-in text that isn’t flyspeck or grayed beyond readability-that they are also going to sell this information. What mother could resist? Telling someone something about yourself that you are excited about-a baby due date for example-is an excellent involvement device. Why should I sign up? They offer an immediate benefit, I can “track my baby’s development week by week.” They ask for my due date, or my baby’s age. Upon landing on the homepage as a new visitor, I am immediately offered a sign up for a newsletter. Now let’s see if the site is set up well to fulfill these goals. The goals of Bab圜enter include: to generate a large and loyal user base, to gather information on users for the advertisers and direct sales to users either for premium content or for products in the retail store. At Bab圜 the goal of the user is to find parenting advice, products and community support. This section of the scorecard asks the question “What is the intent” of both the user and the publisher. Mom can now curl up on the couch with her just-fell-asleep baby, and her Bab圜enter, on her lap. This will extend their reach past the computer screen. Like competitor site WebMD, online leader Bab圜enter is taking a page from the old school, and announced they are launching a print magazine with controlled circulation in September 2005. Before I even whip out the Mequoda Website Scorecard, I know that this site is going to go to the front of the class.īab圜enter is a Hybrid model site, with revenues coming from both consumers (through paid subscriptions for the premium content and from the Bab圜enter retail store), and sponsors. The site won a 2005 People’s Voice Webby Award, and enjoys 3.2 Million unique visitors a month. “Bab圜, the leading destination on the Internet for new and expectant parents, together with its companion site, a Web resource for parents of children ages 2 to 8, is dedicated to helping you find the information and support you need during pregnancy and in caring for a baby, toddler, or child.”-Bab圜enter About Usīab圜enter is a subsidiary of Johnson & Johnson, giving it the resources to bring the best of Web technology to bear on their goal of being the center for all things parent-related. This well-designed, interactive website brings reliable advice to a consumer audience, along with peer-support for the most anxiety producing experience many of us will ever have-parenting. Much like the community center in the local church, this site helps anxious parents and parents-to-be find answers to everything they need. Hush little baby don’t you cry-Mequoda’s gonna score you way up high.īab圜enter LLC, is just what it sounds like.
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